The almighty algorithm is fueling conspiracy theories among young people and ruining their ability to tell fact from fiction on the internet...
The misinformation people see on TikTok and other social media ranges from nefarious to absurd: Famously, there was a period when some young people on the app seriously questioned the life story of Helen Keller, who found success despite being deaf and blind (“Did she get any kind of money for lying her way through life??” one user asks). Just last year, when Hurricane Helene and Hurricane Milton hit North Carolina and Florida, claims the government was “geo-engineering” the weather gained traction on social media, as people suggested that Democrats were behind the ravaging of Republican-dense areas. Beef tallow as skincare is the latest trend. If some teens next to you smell like fryer grease, they might have fallen victim to videos that claim beef fat is good for your face, despite warnings from dermatologists.
The common thread in all these viral conspiracy theories on TikTok is that they are fueled by distrust of institutions — from schools to the National Weather Service to the medical establishment. And that sentiment carries over to the media: Only 16 percent of Gen Zers have strong confidence in the news. It’s no surprise then that so many young people are shunning traditional publications and seeking their news on social media, often from unverified accounts that do little fact-checking.
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These echo chambers help explain Gen Z’s growing affinity for conspiracy theories. We’ve moved beyond the stereotype of the loner in the basement with the tin-foil hat; today it’s the TikTok addict enclosed in their political cocoon who is particularly vulnerable to misinformation.
Young people aren’t solely to blame for their lack of digital literacy.
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Gen Zers are uniquely vulnerable to misinformation compared to older age groups not just because of their social media habits, says Rakoen Maertens, a behavioral scientist at the University of Oxford, but because they have fewer lived experiences and knowledge to discern reality.