Research Guides: Career Resources: Company & Market Research

Books and Ebooks

Use the library catalog to search for books on your subject, or place holds on the books listed below:

Wake Tech Library Catalog (opens in new window)

Search for books at the six Wake Tech library locations. You can also request books from community colleges across the state.

Wake Tech students have access to thousands of eBooks. Try these databases or the titles below:

Ebook Central (opens in new window)
- Over 35,000 eBooks available to read and download.
eBook Collection (EBSCOhost) (opens in new window)
- This database allows you to use an online dictionary and create a citation for the eBook.

The Market Research and Insight Yearbook by The Market Research Society
ISBN: 9780749478339
Publication Date: 2016
The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.
Marketing Research by R. Rajagopal
ISBN: 9781536130294
Publication Date: 2018
This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book argues that the right marketing research supports faster decisions lowering the risk with the measurable parameters and drives competitive sustainability among companies in the rapidly growing international marketplace.
Entrepreneurship Marketing by Sonny Nwankwo (Editor); Ayantunji Gbadamosi (Editor)
ISBN: 9781138585225
Publication Date: 2020
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today.
Entrepreneur Voices on Company Culture by The Staff of Entrepreneur Media; Derek Lewis (Editor); Jason Feifer (Foreword by)
ISBN: 9781599186269
Publication Date: 2018
Does Your Company Culture Fit Your Business Strategy? A high-performing company culture can translate into happy employees, a productive and engaging work environment, and fluid communications. To help you define and create a culture that works in today's competitive world, Entrepreneur's community of small business owners and entrepreneurs share their battle-tested strategies, hard-won advice, and secrets behind what works and what doesn't.
Market Research in a Week by Judy Bartkowiak
ISBN: 9781444159646
Publication Date: 2012
The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.

Recommended Databases

Wake Tech Libraries purchases many different research databases on a variety of subject areas. Here is a list of some databases that would be good for general business research topics:

ProQuest Central (opens in new window) This link opens in a new window
General reference database for over 175 subjects from magazines, journals and newspapers including peer-reviewed and scholarly works.
Business Market Research Collection (opens in new window) This link opens in a new window
Contains company, industry, economic, and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analytica, and Snapshots.
ABI/INFORM Collection (opens in new window) This link opens in a new window
Business research from journals, trade publications, market research reports, dissertations, and working papers.
Entrepreneurship Database (opens in new window) This link opens in a new window
Information for entrepreneurs and researchers that includes business start-up plans, video clips, journals, business cases, and more.
Wall Street Journal (opens in new window) This link opens in a new window
Full articles from the Wall Street Journal (1984-present).
Data Axle Reference Solutions (opens in new window) This link opens in a new window
Formerly ReferenceUSA. Reference and research tool providing instant, real-time access to accurate, in-depth information on 24 million U.S. businesses and 235 million U.S. residents. ReferenceUSA makes it faster and easier to find new business opportunities, research executives and companies, find news articles, conduct job searches, research papers, locate addresses and phone numbers, conduct market research and much more.