Visual Literacy Research Guide

Although graphic design is all around us, we rarely take time to notice and appreciate it. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today.

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.