Marketing Research Guide

Hosted by Duke University, this collection presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on the following: Radio, Television, Transportation, Beauty & Hygiene, and World War II.

Wharton Business School offers recent news articles and general information in various fields of business.

The CMO Survey collects information and opinions from marketing leaders to predict future trends and improve marketing strategies. The surveys are free to view and download.

BIA provides research, analysis, and consulting on the marketing industry. The reports under the Complementary tab are free to view.

Hosted by the U.S Security and Exchange Commission, the EDGAR database contains reports from companies that are available to the public.

Improves the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Represents 50,000 industry professionals and a nationally coordinated network of advertisers, agencies, media companies, ad clubs and college chapters. Most areas of the site require membership for access.

Represents the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide.

Focuses on interactive media advertising, including online, Interactive broadcasting, email, wireless and Interactive television media.

Represents the outdoor advertising industry and dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. Strategic focus is on government relations, marketing, communications, membership, and operations.