BUS 110 - DeCain

Your first assignment is to prepare a document detailing the following:

1. Identify an instance where a company has made use of a new innovation, which has become newsworthy. News events are not hard to come by, and they are there if you look. You have been provided with resources to assist you in your search. Think along the lines of how the innovation was utilized, and to what advantage?

2. Outline at a high level the following information in a summary format:

     a. What is the company’s business and industry?

     b. Who are the competitors of this company?

     c. How and why is the innovation being used?

     d. What has made the innovation newsworthy?

     e. Analyze the outcomes to the business of this newsworthy event, specifically, articulate the impact on:

     i. Customers

     ii. Competition

     iii. Company itself

     iv. The term of the impact – long, intermediate, short?

     f. Estimate the tangible results to the company, but also the intangible – organizational goals, public image, brand appeal, etc.

     g. What alternatives do you think this company may have evaluated in its decisions?

3. Prepare this outline as below:

     a. Use MLA format.

     b. You may use plain text, or MS-Word. It should be printed on letter-sized paper, single- spaced (ignore MLA double-spacing standard), with margins at 1” all around.

     c. It should be no more than two pages, but at least one and one-half.

     d. In the heading, provide your name, date, and the course information.

     e. In the first paragraph describe the company, its business, and the way in which its innovation became notable.

     f. During your report justify your conclusions with facts.

     g. Provide a citation on where the story appeared, the precise media, date, URL, etc.

4. Grading

     a. This is a business course, and I expect that you will deliver a professional document with proper grammar, usage, spelling, etc.

i. There are no points given for formatting – plain text is all that is required.

ii. The following point scale will be used:

• Critical thinking- 35%
• Objective reporting- 25%
• Subjective analysis- 25%
• Adherence to instructions- 15%

     b. This paper is due by the date posted in Blackboard